Question: Funky widgets data analyst decided to explore decision trees for his analysis and produced the following tree. Which segments should the company target with a

Funky widgets data analyst decided to explore decision trees for his

Funky widgets data analyst decided to explore decision trees for his analysis and produced the following tree. Which segments should the company target with a mailing in order to be profitable? Define segments in terms of the variables that should be used for segmentation and explain rationale for reccomendation.

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