Question: Further Details: In this assignment, you are expected to analyse and evaluate the impact of digital transformation on consumer behaviour in the banking industry. You

Further Details: In this assignment, you are expected to analyse and evaluate the impact of digital transformation on consumer behaviour in the banking industry. You are required to examine how advancements in technology, such as online banking, mobile banking apps, and fintech innovations, have influenced consumer preferences, expectations, and decision-making processes. Additionally, you will assess the implications of digital transformation for banking and finance professionals in terms of customer acquisition, retention, and service delivery

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