FUTURE VISION Chapter 8 Planning Work Activities 223 Stretch Goals-Setting Goals That Aren't Realistic .Jeff Bezos announces that Amazon is testing delivery efficiency, the bullet train concept would never have by aerial drones. Elon Musk (see Chapter 2's Leader gotten off the ground. Instead, the designers wore Making a Difference on page 53.) announces that Tesla challenged to think beyond what was realistic. Motors is investing $2 billion to build a factory that could So, are stretch goals appropriate and will they be produce 500,000 lithium-ion battery vehicle packs. On so in the future workplace? The lists below describe Fast Company's most current list of the world's Top 10 some benefits and challenges of stretch goals.?) Most Innovative Companies in Design are companies O. Having goals is important to channeling work afonts carol's. doing incredibly unique and daring things. We say that in the appropriate direction. Considering the trade-offs goals should be realistic, but is there room-and should here, maybe the right approach in your future workplace doing there be room-for those outlandish, challenging, off- is to set the right goals) for each situation...whother the-wall, unrealistic goals? What role should stretch stretch or realistic. The hand goals, which we're defining as seemingly impossible goals, play in an organization's planning approach? ance Although we're looking at this in a theme box If your professor has chosen to assign this, go to und called "Future Vision," the idea of stretch goals actu- ing questions: www.mymanagementlab.com to discuss the follow- iZa- ally became popular when General Electric's then- TALK ABOUT IT 1: Are stretch goals appropriate? hat CEO Jack Welch began promoting them back in the early 1990s. 20 He used the story of bullet trains in Discuss Japan and how if the goals had been only moderate TALK ABOUT IT 2: Take one " challenge" and dis- me (reasonable) improvements in speed and operating cuss how managers could address it. CC, to Benefits Challenges ut . Organizations/people have difficulty thinking beyond their