FWS$310$Fall $2024-2025$Observations $+$ Inferences $=$ Insights $1.$Step $1$: Gather Observations. $($Conduct Empathy Interviews and Collect Data$)$In this section, record what you directly observe $($see & hear$)$ while talking to the user $($e$.$g$.,$ through empathy interviews$).$ Observations should be unbiased, using detailed and open$-$ended questions $(5-6$ questions$)\mathrm{.}2.$Step $2$: Data Coding.Read the interview notes carefully and color code the data. All the data that belongs to similar theme you can color code them $($highlight the same color$)\mathrm{.}3.$Step $3$: Data Categorization:Put your color$-$coded observations into different categories and list the categories below $-$ What patterns are emerging from your observations? What was observed?$1\mathrm{.}2\mathrm{.}3\mathrm{.}4\mathrm{.}4.$Step $4$: Make Inferences:Based on your observations, make educated guesses $($inferences$)$ about what users might be thinking, feeling, or experiencing. Inferences should connect behaviors or responses to potential underlying reasons or motivations.Inference $($Why might this be happening?$)1\mathrm{.}2\mathrm{.}3\mathrm{.}4\mathrm{.}5.$Step $5$: Generate InsightsNow, use inferences to create actionable insights. Insights are the deeper understanding that will guide your design process. They answer, so what?" question and inform potential solutions to the user's problem.Observation InferenceInsight $($What does this tell us$?)1\mathrm{.}2\mathrm{.}3\mathrm{.}4.$Example of a Completed Worksheet$1.$Step $1$: Gather Observations. $($Conduct Empathy Interviews and Collect Data$)2.$Step $2$: Data Coding$\mathrm{.}3.$Step $3$: Gather Observations.Put your observations into different categories and list the categories below $-$ What patterns are emerging from your observations? What was observed?$1.$User spends extra time navigating the app$\mathrm{.}2.$User avoids using certain features$\mathrm{.}3.$User frequently looks for help or instructions$\mathrm{.}4.$User smiles when they successfully complete a task$\mathrm{.}4.$Step $4$: Make Inferences:Inference $($Why might this be happening?$)1.$The app's navigation may be confusing or unintuitive$\mathrm{.}2.$Certain features may be difficult to understand or irrelevant to the user$\mathrm{.}3.$The user might be struggling with unfamiliar terminology or interface design$\mathrm{.}4.$The user is satisfied when they accomplish something, indicating a desire for mastery$\mathrm{.}5.$Step $5$: Generate InsightsObservation InferenceInsight $($What does this tell us$?)1.$The app's navigation is confusing.Users need clearer navigation options or guidance to help them move through the app more easily$\mathrm{.}2.$Features are difficult to understand or irrelevant.The app's feature set may need to be simplified or better explained to align with user needs$\mathrm{.}3.$Unfamiliar terms are confusing.Language and instructions in the app should be clearer and more user$-$friendly to reduce confusion$\mathrm{.}4.$The user enjoys successful tasks.Positive feedback and guidance during the task can improve user experience and increase engagement.Choose any one category $($Convergent Thinking$)$ and write your POV $($Point of View$)$ Statement: