G Requirements for Effective segmentation - Google Search Question 13 (1 point) Competitive Advantage is an advantage over competitors gained by offering consumers greater value either through lower prices or by providing more benefits that justify higher prices O True False Question 14 (5 points) Identify and explain the requirements for effective segmentation (5 Marks) UITTICOTC Triedure. 2. Accessible. The market segments must be effectively reached and served. 3. Substantial- A market segments are large or profitable enough to serve. 4. Differentiable. The segments are conceptually distinguishable and respond differently marketing mix elements and programs. 5. Actionable-Effective programs can be designed for attracting and serving the segments. Question 15 (1 point) Dividing a market into groups based on consumers' knowledge, attitude, use, or response to a product is knownas Behavioral Segmentation O True False Time left for this assessment: 14:37