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Gagan is the marketing manager for a company introducing a new type of interior home paint. This new paint dries five times faster than any other paints being sold in the market today. As a result, several rooms can be painted in less than one day. 1.) Gagan wants to create a strong television advertisement (ad) to introduce the new paint. State your recommended advertising appeal type and briefly describe a television advertisement that would use this type of appeal. Please use no more than 3 bullet points for your answer. 1 mark. 2.) Gagan also needs to choose a media type for print advertising. Explain one reason why Gagan might choose to place the print advertisements (ads) in magazines instead of newspapers. Please use no more than 3 bullet points for your answer. 1 mark for valid reason that relates to content in this course. 3.) Describe a product publicity tactic (action) to promote the new paint. Please explain your answer in no more than 3 bullet points. 1 mark. 4.) There are two different target markets for the new paint: consumers who will purchase the paint for use in their own homes as well as professional painting contractor companies. Based on this information, do you believe that a direct marketing email program would be a good choice to promote the new paint? Please explain your answer in no more than 3 bullet points. 1 mark. Gagan is the marketing manager for a company introducing a new type of interior home paint. This new paint dries five times faster than any other paints being sold in the market today. As a result, several rooms can be painted in less than one day. 1.) Gagan wants to create a strong television advertisement (ad) to introduce the new paint. State your recommended advertising appeal type and briefly describe a television advertisement that would use this type of appeal. Please use no more than 3 bullet points for your answer. 1 mark. 2.) Gagan also needs to choose a media type for print advertising. Explain one reason why Gagan might choose to place the print advertisements (ads) in magazines instead of newspapers. Please use no more than 3 bullet points for your answer. 1 mark for valid reason that relates to content in this course. 3.) Describe a product publicity tactic (action) to promote the new paint. Please explain your answer in no more than 3 bullet points. 1 mark. 4.) There are two different target markets for the new paint: consumers who will purchase the paint for use in their own homes as well as professional painting contractor companies. Based on this information, do you believe that a direct marketing email program would be a good choice to promote the new paint? Please explain your answer in no more than 3 bullet points. 1 mark.
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1 Recommended advertising appeal type Speed and Efficiency Appeal The television advertisement shoul... View the full answer
Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
Posted Date:
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