Gary Caplan has developed a new energy drink designed to burn calories while sleeping, which he intends to market to grossly overweight consumers. According the Centers for Disease Control and Prevention, 20 percent of Americans are obese. Gary's mother, a doctor, argues that it's unethical to target the obesethat they are as vulnerable a target market as the elderly and children.

1.Is Gary targeting a "vulnerable" market?

2.Does the American Marketing Association (AMA) Statement of Ethics address this issue?