gatha’s Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In such a situation, what should be Agatha’s Inc. pricing objective? Provide an explanation for your answer.

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Pricing Pricing can be defined as the process of determining an appropriate price for the product or it is an act of setting price for the product Pricing objectives 1 Profitsrelated objectives Profit... View the full answer