Gather specific customer information Finding out the home ZIP code of every Orr customer Store and analyze information Monitoring how customers buy tickets for Orr Family Adventureland (online, in person, etc.) Identify current customers Offering special food court discounts to Orr's most frequent customers Understand how customers interact Using data mining to search for meaningful trends of Orr customers' buying habits Utilize analysis to build customer relationships Tracking how often customers use a coupon at Orr and how often they eat food when visiting the park