Gavina Gourmet Coffee is a McCafe supplier. They will launch a product coffee roaster GGCM9x which is a continuation series of existing models in the market namely the GGCM8x. The current price of the GGCM8x is Rp. 35,762,000, 

-. Before use, model GGCM8x requires a start-up cost in the form of installation and training of Rp. 10,419,000, 

- Meanwhile, to ensure the GGCM8x product runs well, post costs are required sales (post purchase cost) of Rp. 9,843,000, 

- R&D party stated that GGCM9x had an improvement value of Rp. 11,253,000, 

- with a post sale fee of Rp. 6,574,000, - and a start-up cost of Rp. 3,452,000,

 - To produce and sell the GGCM9x model the direct variable costs must be issued in the amount of Rp. 25,525,500, 

- with Seller's Pricing Discretion of Rp. 15,225.00, 

-. Meanwhile, Froco Coffee Roaster, the closest competitor and ruler of the coffee roaster market, is selling a similar product (relatively similar in feature to the GGCM series) at a price of Rp. 39,999,999, 

- 3. What do you think is the maximum price that Gavina Gourment can offer Coffee to McCafe for the GGCM9x model?

What's the right price for McCafe as a loyal customer so as not to switch to Froco Coffee Roaster? Give a reason

Answer rating: 100% (QA)

GGCM8X Rp 35762000 Rp 10419000 Rp 9843000 Rp 35762000 Rp 20262000 is equal to Rp15500000 GGCM9X Rp 1... View the full answer