GBD110 - SWOT ANALYSIS ASSIGNMENT Individual or Group Assignment Total Value 5% of your overall mark Due Date: Week 4 Total marks: 60 marks. 1. What is the relevance of a SWOT Analysis? (5 marks) 2. How is SWOT analysis used in marketing a Business? (5 marks) 3. Choose a specific business in Ontario from one of the following categories: Transportation (eg. Air Canada, Via Rail, Ontario Northland, Beck's taxi service) Communications Utilities Retail trade Finance Insurance Real Estate Education Agriculture Engineering services a. Once you identify the business, you must identify its competitive set. The competitive set needs to be from the province of Ontario, preferably in the same city or region if that is realistic. You will need to identify a minimum of 4 similar businesses that provides direct competition to your business of choice. (5 marks) b. On what basis did you select the competitive set for your chosen business? (10 marks 4. Conduct a SWOT analysis for your business. You must identify at least 5 areas that you will examine against the competitive set. (5 marks) 5. Discuss the strengths; Weakness; Opportunities and Threats based on the areas identified in (4) while comparing your chosen business with the others. (10 marks) 6. Summary Paragraph - how do you think your business performs compared to its competitors? What does it do well? What can it improve? (10 marks) 7. Grammar, Spelling, Punctuation, Attractiveness, Flow, Organization (5 marks) 8. APA style (5 marks) SUBMISSION: APA Style, between 2-3 pages (not including cover page, content page, citation page). Upload on learn@Seneca. RUBRIC: Overall relevance of SWOT Analysis How is SWOT Analysis used in Marketing a business? Business comp set Basis for selecting competitive set SWOT ANALYSIS for hotel Discuss SWOT based on categories comparing to comp set Summary - how is hotel performing compared to their competitors? Grammar, Spelling, Punctuation, Flow, Organization, Attractiveness APA Style TOTAL MARKS MARKS 5 5 5 10 5 10 10 5 5 60