Geely has evolved its technological competence from low$-$end refrigerators to high$-$end electric vehicles and mobility systems by deploying growth strategies as diverse as organic growth, acquisition, and integration of businesses across countries. In the process, Geely has turned itself from a late mover and imitator into a strategic innovator and pace$-$setter in an industry that faces disruption in terms of technology and customer behaviour.

The phases of Geely's development were from fridges to motorcycles, from motorcycles to cars, and from cars to EVs and mobility solutions. They track how Geely's founder, Li Shufu, created a highly successful enterprise in a rapidly growing home market and realigned the global economy.

$($Caselet adapted from HBR $2022.)$

Required:

Analyse the transformation of Geely with the help of continuous quality improvement. $(10$ marks$)$

Discuss how quality improvement $($PDCA$)$ may have assisted them. $(15$ marks$)$