Question: Geiger Services is developing goals for its promotional program to take the company through the next three years. Geiger plans to create awareness of image

Geiger Services is developing goals for its promotional program to take the company through the next three years. Geiger plans to create awareness of image and further define the attitudes and preferences of its current and potential customer base, Geiger Services is writing

Multiple Choice

marketing objectives.

a marketing program.

communication objectives.

a marketing plan.

a communication plan.

Geiger Services is developing goals for its promotional program to take

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