Question: Gemma uses SPSS , a statistical data analysis program, to understand how the responses to her survey regarding customers preferences for vegetarian menu options vary

Gemma uses SPSS, a statistical data analysis program, to understand how the responses to her survey regarding customers preferences for vegetarian menu options vary from her hypothesis. Gemma is in which step of the marketing research process?
Group of answer choices
Interpreting research findings
Reporting research findings
Collecting data
Designing the research project
Developing a hypothesis

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