Question: Gender and commercial preference. A study was designed to compare two energy drink commercials. Each participant was shown the commercials in random order and asked
Gender and commercial preference. A study was designed to compare two energy drink commercials. Each participant was shown the commercials in random order and asked to select the better one. Commercial A was selected by 54 out of 115 women and 83 out of 145 men. Give an estimate of the difference in gender proportions that favored Commercial A. Also construct a large-sample 95% confidence interval for this difference.
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