Question: General Electric ( GE ) has Aviation, Current, Digital, and Energy segments, each responsible for their own functions and with their own competitors, marketing plans,
General ElectricGE has Aviation, Current, Digital, and Energy segments, each responsible for their own functions and with their own competitors, marketing plans, and IMC campaigns. Which term best describes these segments?
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Part
A
Strategic business units
B
Brands
C
Strategic departments
D
Departments
E
Product lines
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