General Electric $($GE$)\text{'}$s satellite broadcasting unit in Europe is in

a mature $($i$.$e$.,$ unattractive$)$ industry. It has experienced tremendous competition from

a number of local channel networks. That is$,$ it has a weak competitive position.

According to the McKinsey Matrix,

the satellite unit is a winner $($similar to a "star" in the BCG matrix$)$

the satellite unit is a profit producer $($similar to a "cash cow" in the BCG matrix$)$ and GE needs to "grow" this business

the satellite unit is a loser $($similar to a "dog" in the BCG matrix$)$

GE is a question mark $($similar to a "question mark" in the BCG matrix$)$

GE is a loser $($similar to a "dog" in the BCG matrix$)$