General Environment Analysis: Complete a General environment analysis with a discussion of threats and opportunities in $3$ segments of the external environment. $1$ threat$/$opportunity per segment is sufficient. $(20\%)$

Analysis of the competition. Examine the company$$s top $1-2$ competitors. Discuss size, revenue growth, and their strengths and weaknesses. $(20\%)$

Industry environment analysis using Porter$$s Five Forces. Explain and assess each force and sum up your analysis. Is the industry attractive? $(20\%)$

OTHER: Provide cites and references in APA format, Use published sources. Be sure to have an introduction and a conclusion. Use section headers. Have good organization. Proof your work. $(40\%)$

Suggested Length: $5-10$ pages.

Don't forget$-$ Early bird points are in effect. $5$ extra points if you submit by Friday night, $4$ by Saturday night, $3$ by Sunday night, $2$ by Monday night.

Please submit a WORD document. No PDF$\text{'}$s$,$ please.