Question: General Environment Analysis: Why is it important for this company to study and understand the external environment? What are the most important external forces to

General Environment Analysis: Why is it important for this company to study and understand the external environment? What are the most important external forces to this company? List and describe three opportunities and three threats.
Industry Environment Analysis: How would the Porters Five Forces Model apply to this company?
What are some global trends that will impact this companys ability to compete internationally (strategic options)? Explain your answer

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