General environment

Macro or general environment$--$try to identify three for each category as they to the

situation in $2002.$ You may not get three for each $$ no worries!

$$ Demographic trends

$$ Socio$-$cultural forces

$$ Economic forces

$$ Political$-$Legal forces

$$ Technological forces

$$ Global forces

Industry environment

Answer the questions below

$$ Who are the suppliers to this industry? Are they powerful? Why?

$$ Who are the buyers for this industry? Are they powerful? Why?

$$ Who are the competitors? How intense is their rivalry? Why?

$$ What are the substitute products? Do they threaten our industry?

Support$/$explain$.$

$$ What are the barriers to new firms entering the industry? Is the threat of

new entrants high or low? Support$/$explain$.$