General Information

1. This assignment is based on the Polaris case.
2. The assignment will give you an efficient hands-on experience with major components of the Written Case Analysis Process.
3. Please organize your assignment clearly. I recommend cutting and pasting each question below into your document so you will be sure to answer all of the questions and not miss anything.

Instructions

Potential Strategies (Alternatives)

In a 2 to 3 sentences each, describe how Polaris could pursue each of the following potential Strategies. Be sure to review the definition of each from the Power Point presentation on Strategies in Action or the text.

1. Market Development
2. Market Penetration
3. Product Development
4. Related Diversification
5. Unrelated Diversification
6. Forward Vertical Integration
7. Backward Vertical Integration
8. Horizontal Integration
9. Retrenchment

From the 9 potential strategies above, what 2 do you think are the best and why? (Recommendations) Explain why for each in 2 to 3 sentences.

1. Best Strategy 1
2. Best Strategy 2

Review and Evaluation

Select one of your best strategies from the 2 you selected above.

1. Provide 3 Financial measures, metrics, or benchmarks that you could put in place prior to adopting the strategy that you would monitor on a continuous basis to track performance.
2. Provide 3 Non-Financial measures, metrics, or benchmarks that you could put in place prior to adopting the strategy that you would monitor on a continuous basis to track performance.

Implementation

For the strategy you selected above, what would be the 5 or 6 basic steps you would need in order to implement that recommendation. List in order. Hint: Think about what you would have in a Gantt chart.