Question: General Instructions 1 . The task is to be undertaken in groups ( 1 group not more than 1 0 students preferably same programme )
General Instructions The task is to be undertaken in groups group not more than students preferably same programme Read the two short case studies in Question & below and respond to questions asked. Your answers are expected to be relevant, responsive to the case study and concepts learnt on this module. Before marking, plagiarism test for all submitted works shall be conducted. Any work with similarity index more than shall not be considered for marking. All works must be submitted through Moodle system on or before : hrs th December Machaine, I IAA Case Study One TOTO MILK CO Limited is a milk processing and packaging firm operating in Kenya due to good environment and pastures for keeping cattle for milking, processing and packaging. It need to expand its operation base to Tanzania by employing a low cost strategy as one of the competitive strategy supported by the business level strategy. This firm anticipate to face competition from other local and international producers in Tanzania as some of them are in the industry for long time and they have attained economies of scale. This firm want to design an operational strategy that will be helpful in increasing its market share in East Africa by from existing in the Kenya market. Operational strategy will specifies the policies and plans for using organizations resources to support its long term competitive strategy. Operations strategy specifies how the firm will employ its operations capabilities to support the business strategy. This firm want to enter in Tanzania using Foreign Licensing and oversee Marketing by the firm as it seen it as best internationalization method than other methods. ABC Limited has enough expert to perform the duties but they are limited with human Resource approaches in Kenya. The shareholders of TOTO MILK Limited in Kenya has consulted you as an MBA graduate of the Institute of Accountancy Arusha on various issues regarding its operations expansion in Tanzania and if possible to hire you as the firms expert in business and operations management by giving you power of attorney. Before hiring you they want your advice on competitive priories of the firm in Tanzania and its regulatory environment. Questions i Advise them on Five competitive priorities of this firm and explain operational implications of each priority in Tanzania. ii Advise them on how the firm may fail to implement low cost strategy in Tanzania by giving three reasons iii. Describe how collusion of local firms in Tanzania may affects its competitive position of this firm so that the management may be advised accordingly by shareholders during internal expansion meeting
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