General Mills, the company behind Cheerios, also markets Nature Valley granola bars, Betty Crocker cake mixes, Haagen-Dazs
Question:
General Mills, the company behind Cheerios, also markets Nature Valley granola bars, Betty Crocker cake mixes, Haagen-Dazs ice cream, Green Giant vegetables and Old El Paso dinner kits. When one considers the entire line of General Mills products, these products have _______ names.
Dealer Brand
Multibrand (or Individual Brand)
Licensed Brand
Brand Extension (or Family Brand)
Barbie is a very successful toy brand. The Barbie line includes fashion dolls, career dolls, vehicles and dream houses - all sold under the Barbie name. This demonstrates the use of a _______ strategy.
Brand Extension (or Family Brand)
Private Brand
Dealer Brand
Multibrand (or Individual Brand)
When shoppers look for these toys, they’ll find these dolls through retailers such as Target, Amazon, J.C. Penney and Walmart. With this information in mind, one would know that Barbie is a ______ brand.
store
private
dealer
manufacturer
Introduction to Management Accounting
ISBN: 978-0133058789
16th edition
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta