Question: General Sys Incorporated has gathered data to evaluate the attractiveness of a potential project. It knows the cash flows expected under different scenarios. It has

General Sys Incorporated has gathered data to evaluate the attractiveness of a potential project. It knows the cash flows expected under different scenarios. It has conducted a focus group that ranks various product attributes, and it has the ranking of various marketing techniques provided by a consulting company. What method should General Sys use to evaluate this project? Describe, in detail, why is this method the best one to use

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