Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:
a.  target customers
b.  products offered
c.  product pricing
d.  location choice
e.  advertising content
f.  advertising media

Answer rating: 100% (QA)

LowCost Strategy a Target Customers Demographics Target a broad customer base including students faculty and local residents Psychographics Emphasize ... View the full answer