Generally, _____ determine what type of intermediary a manufacturer should use: a. product characteristics, buyer consideration, and

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Generally, _____ determine what type of intermediary a manufacturer should use:

a.	product characteristics, buyer consideration, and market characteristics
b.	only internal environmental characteristics
c.	competitive conditions and government regulations
d.	all controllable marketing factors
e.	only noncontrollable environmental factors

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Marketing Management

Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Posted Date: Jan 14, 2021 12:47 AM

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