Generate 5 Concepts for natursource.com:
a) Five (5) Concepts that would grow the company and are realistic/ high fit options. Use
correct Concept Statement format, including a specific Target.
b) List the method used to inspire each of the 5 Concepts.
c) Classify each Concept on Crawford's net new scale.
d) Briefly justify the fit of each proposal for the company/brand both Macro factors: such as
Vision, Mission & Ethics; and Micro/Execution factors such as location synergy, sourcing
efficiency, Sales/ logistics synergy; existing brand equity, other know how, etc

 

For the 5 concepts indicate which Opportunity Identification method (of the 10) was
used to inspire each idea:
a) 1 must be inspired an 'Adjacent' category, ei. its emerging segments/trends/
features/attributes (cite
b) 1 must be inspired from Lead Market (cite Secondary) or Lead Users
c) 2 must be from your team's own PESTEL C analysis (cite Secondary about trends etc.)
d) Last 1 can be inspired any of the other 10 Inspiration Sources (Specify which one!)