Generate two different business architectures for one use case previously generated thinking through each element, as outlined in the lectures. You should aim to:

1. Summarize each of your business propositions in two sentences; this is a "headline" that you would use to describe your firm quickly to investors or customers

2. Capture your business/operating models using the framework provided below

Value Creation: How does your firm create value for your customers (i.e., what benefits would you provide or what problem would you solve)? Please try and quantify where possible.

Value Capture: How would you earn revenue from the value you create?

Structure: How is your business and your value offering structured?

Assets: What facilities, equipment, human capital and other assets would you need to enable your business?

Capabilities: What unique strengths and abilities would you need to enable your business? How are these difficult to replicate?