GeoDemographics like Zip code analysis of the consumer behavior within certain areas is a valuable secondary research methodology. For example, low income families with kids living in $47710$ may be ardent Colts fans who attend games, watch the Colts on TV or listen to games on the radio, and purchase clothing$/$gear totally $$150$ a year, even though people in $47710$ live almost three hours from the Indianapolis Colts Lucas Oil Stadium. Discovering this type of data can easily be done by using proprietary databases such as

$$ Claritas PRIZM

Maslow's Hierarchy of Needs

Promotional Strategies & SWOT Analysis

Intercept Marketing by Cheerleaders