Question: George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view - through

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view

-

through conversions and he's not sure what that means.

What does a view

-

through conversion mean for George's Google App campaign?

It's a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

It's when a user sees an ad containing a video asset, clicks on it

,

and then proceeds to complete a conversion.

It's the total number of times a user has seen an ad before eventually completing a conversion.

It's when a user sees an ad for the app and doesn

t click on it

,

but completes a conversion

(

download or action

)

on the app within

24

hours.

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