German insurance giant Allianz recently more than quadrupled its global advertising budget. If you worked for a direct competitor of Allianz that used the industry averages method for advertising budgeting, what would you expect to happen to your company's ad budget for the next budgeting period?

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If a direct competitor of Allianz is using the industry averages method for advertising budgeting the significant increase in Allianzs global advertis... View the full answer