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Connect each measure to the objective it best captures (there will be more than one appropriate measure for some objectives). Objectives Measures Increase profitability. Reduce number of safety incidents. Increase customer satisfaction. Increase percentage of materials purchased within cost budget. Increase number of jobs completed within time budget. Reduce employee turnover. Reduce debt to equity ratio. Increase percentage of bids won. eTextbook and Media Save for Later o o o o 0 o o o Attempts: 0 of 4 used