Question: Get Started 8 . Question: When arriving at a POSITIONING STATEMENT for our product, our job is to find the most effective one for this

Get Started

8 .

Question: When arriving at a POSITIONING STATEMENT for our product, our job is to find the most effective one for this market segment. One source of

. . .

When arriving at a POSITIONING STATEMENT for our product, our job is to find the most effective on for this market segment. One source of influence that impacts buyers is that of values. Click on the ADVERTISING tab and the click on POSITIONING. There are a range of different positioning statemeI to choose from. Which of the positioning statements shown is a typical values

-

based message? Lightweight

Fashionable

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