Question: Get that Perpetually Surprised Look Now! A U . S . medical group with a specialty in plastic surgery made the decision to focus on

Get that Perpetually Surprised Look Now! A U.S. medical group with a specialty in plastic surgery made the decision to focus on facelifts, reasoning that this particular service would be increasingly desired as baby boomers age. The professionals were excellent in their medical service, but not surprisingly less informed about business and marketing. They also didnt want to spend much money on any kind of advertising. Looking at the medical groups records covering their last two years of service, these are the number of patients in each gender and age group. Men Women 2140: 1154160: 9316180: 13 The center avoids patients over 80, for health reasons (any surgery is riskier), and those under 21, for what they consider to be moral and ethical reasons. The center chose to target the men, 4160, arguing their profitability (greatest discretionary funds) and women, 6180, arguing theirs was the growing boomer segment. Do you agree with their strategic choice of target segments?

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