Getting Started

Recommended Additional

Introductory The GuideIndustry Conditions Rehearsal Capstone Join a Situation Analysis$-$

Lesson Report Tutorial Courier Company

Pick a Modules &

Strategy Plug$-$Ins

Perceptual Map $-$ Ideal Spots

The Ideal Spot in the Segment Circles Ideal Spots offset from segment center

So$,$ where should you try to position your product in the $18-$

segment circles? As a basic rule, the 'Ideal Spot' will

$16-$

help guide you. The ideal spot represents the position

$14-$:

with the highest point of demand for each consumer

Low End

base $-$ or segment.

$12-$

The ideal spot is made up by the product's performance Pertori ance

$10-$

$($speed$)$ and size. As the perceptual map drifts down and Traditional

to the right each year, the ideal spot will change as

customers demand sensors with decreased size $($smaller$)$

and increased performance $($faster$).$ High End

Size

Although it would seem that the Ideal Spot would be in

$2-$

the center of the segment circle, the positioning actually

varies due to the customer focus of each segment. For D$-$:$|$

example, in the High End segment, the Ideal Spot is at $1012|16118$

Perceptual Map

Performance

the leading edge of the segment because those

customers want the best possible product. Each

segment's ideal spot is represented by the pink dots on

the Perceptual Map.

Calculating the Ideal Spot