Getting the Picture Right Leads to Better Decisions Image theory (1996) was regarded as a definitive work by Lee Roy Beach (as cited in Lumsden et al., 2010, p.191). There are three images (mental pictures) utilized to make decisions and they are: Principle images Goal images Strategic images Read Getting the Picture Right Leads to Better Decisions, Box 8.1, from the textbook. The image of a goal might be different and more complex than a goal statement.

What examples of (personal, professional, and/or academic) goal images can you identify from a decision that you made?

What image might you have compared your options to?

How did this ultimately affect you and others (if it was part of the decision-making process)?

Answer rating: 100% (QA)

For the past forty years research on individual decision making has been guided by normative models of choice largely borrowed from economics Half of that time has been spent demonstrating the failure ... View the full answer