Gilbertsons Maple Products http://www.gilbertsonsmaple.com/ of St. Josephs Island Ontariois looking to distribute their line of Maple Syrup Products to specialty food stores in Europe. This is a new venture for the company, who in the past have distributed their products only in Ontario and Michigan. Recommend an initial distribution strategy and channel Gilbertsons should use to enter this new market. Provide rationale to support your answer

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For Gilbertsons Maple Products to successfully enter the European market and distribute their maple syrup products to specialty food stores they shoul... View the full answer