Question: Gildea Builders builds 1 , 5 0 0 - square - foot starter tract homes in the fast - growing suburbs of Houston. Land and

Gildea Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Houston. Land and labor are inexpensive, and competition among developers
is fierce. The homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Gildea Builders' costs per developed sublot are as follows:
View the costs.
Read the requirements.
Requirement 1. Which approach to pricing should Gildea Builders emphasize? Why?
Gildea will need to emphasize a
approach to pricing. Because the tract homes are
stiff competition, Gildea will
control over pricing.
Gildea Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs

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