Gill Bates is a famous computer programmer, and has just developed a state of the art gaming console, the HEXBOX $500.$ These boxes will be sold in retail stores at a price of $$400\mathrm{.}00$ per unit. The retailers require a $20\%$ markup on cost$.$ Gill expects the manufacturing costs of his consoles to be $$130\mathrm{.}00$ per unit. Packaging, distribution, and miscellaneous expenses are expected to be $$60\mathrm{.}00$ per unit. To manufacture the consoles, Bates will need to use machinery and other assets that would cost $$53$ million every year. In an effort to increase consumer awareness, Bates has designed an advertising campaign $($tagline: $$Vex your Ex with the HEX$)$ that will cost $$14$ million. He spent $$17$ million last year on the $$Beware of the HEX$$ project, which involved a simulated test market experiment to study consumer acceptance of the console. He has decided that his salespeople will receive a commission of $10\%.$ Salaries and other expenses are expected to total $$11$ million.

The size of the gaming console market is expected to be $10$m units this year.