In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________.

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a. distributing cents-off coupons

b. prompting attitude change

c. advertising a special sale or price point

d. introducing a totally new brand that people have never heard of before

e. direct mail promotions designed to make a sale on the first impression

Related Book For answer-question

Elements Of Chemical Reaction Engineering

ISBN: 9780135486221

6th Edition

Authors: H. Fogler

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Posted Date: Jan 30, 2024 04:10 AM

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In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________.

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Elements Of Chemical Reaction Engineering

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