Question: In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________. a. distributing cents-off coupons b. prompting attitude

 

In media scheduling, reach would be MORE IMPORTANT than the frequency for all of the following EXCEPT________.

 

a. distributing cents-off coupons

b. prompting attitude change

c. advertising a special sale or price point

d. introducing a totally new brand that people have never heard of before

e. direct mail promotions designed to make a sale on the first impression

 


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