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20 Issues p How can we define issues that emerge in interaction between firms and stakeholders in society? as a general expectation that stakeholders have of what they expect from a firm, and in line with their O interests (stake) in the organization as the general obligations that organizations have towards their stakeholders and on which they are judged by their stakeholders as a matter of concern in the eyes of stakeholders in relation to the organization's decision and operations and which may involve a conflicting view on the matter compared to the firm's perspective