Give me an example of Structured data are quantitative data that can be stored in a fixed format, such a spreadsheet or list. These data can be easily processed by computers. The following are examples of structed data.:

E$-$mail address

Home address

Age

Gender

Credit card number

Unstructured data are not easily put into categories. The followinf are examples of unstructured data:

Internet search results

Body of an e$-$mail

Data fro social media sites, such as Facebook, or Linkedin

Photos

Text messages

Voicemails

Semi$-$structured data are a combination of both structured and unstructured data An example would be be an e$-$mail. The Toand From fields would be considered structured data that are easily categorized, and the body of the e$-$mail would be unstructured $,$ which is not as easily categorized. All of these data combined along with other types $,$ contribute to big data.

Watch the following video for more information about big data and analytics in marketing: The Importance of Big Data and Analytics in Marketing.

Using what you learned, use the following questions to guide your response.

$(1)$ How are these data used by companies? For examples, a company that makes video games for Xbox or PlayStation can track the common actions that their players take before makingh an in$-$game purchase. $($include in$-$citations and references in alphbetical order$)$

$(2)$ Describe $2$ ethical dilemmas that business organizations face when using big data. For example, sharing private customer information with your best friend without the customer's consent would be a potential ethical diemma because that is private information held by the business. Make sure to include in$-$citation in anwser and references in alphabetical order along data and author$)$