Give references: Unit $1$ DB: Using Demographics for Segmentation

Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together to segment markets? Illustrate your answer with at least one specific real world example.

Remember, you need to post $($AN ABSOLUTE MINIMUM$)$ of $3$ times in this weekly conversation:

$1$ post answering the main topic$($s$)$ on Sunday, Monday or Tuesday $($no later than Wednesday$)$

$2$ posts $($absolute minimum requirement$)$ responding to other students on separate days of the week. For example:

one on Thursday

one on Friday