The following excerpt is from the introduction within the Statement on Management Accounting on Revenue Management Fundamentals that was issued by the Institute of Management Accountants in October 2020:

“Revenue management does not go without attention in most organizations. Yet too often that attention is in the hands of marketing and sales managers without the full support and expertise of management accountants and financial analysts. That gap presents a competitive opportunity for organizations and professionals to invest in rigorous causal modeling, analytics, and systematic support of revenue drivers that can dramatically move forward value creation. Again, revenue management work is taking place in organizations, but this Statement on Management Accounting (SMA) presents an argument, and an opportunity, for management accounting to strengthen and accelerate that work.”

Assignment Task:

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.