Given data in Qs :

i) PAT - 4000 Cr

ii) Tangible Fixed Assets -3300 Cr

iii) Depreciation 8.5 %

iv) Identifiable Intangible other than brand -1200 Cr

v) Risk Premium 5 %

vi) Return from Market is 10 %

vii) Beta of the company Double the market

viii) Tax rate 20 %

ix) Debenture Interest Rate is 9 %

x) Debt : Equity is in the ratio of 3:2

xi) Expected normal return on Tangible Assets ( Weighted Average Cost of capital + 25 % of the Cost of Debt Post Tax

xii ) Appropriate Capitalization rates for Intangibles 22 %

Determine the possible value of Brand as per Potential Earnings Model