Given its commitment to customer service and satisfaction, HP conducted a survey of recent purchasers of HP PCs

and notebooks. HP wants to understand how its consumers

use their HP computers. It also wants to understand the level

of satisfaction that consumers are deriving from HP$$s products. HP wants to estimate the probability that customers

will be repeat buyers and whether current customers will

recommend HP to their friends and family. Finally, HP

wants to determine if there is any correlation on any of these

identified usage factors and the underlying demographic

characteristics of its customers. What problem$-$identification research should HP undertake?