Given:

Let's say that Netflix has these two objectives for the next two years:

The first-year objective would be to convince customers to leave their cable and satellite providers for a Netflix membership.

The second-year objective would be to draw as many people as possible, globally. This will help Netflix achieve a larger international footprint and greatly lead to sales.

During the first month we will create awareness about Netflix and make it a well-known over-the-top service provider in the target country. Use extensive media campaigns to familiarise the public with the brand name of Netflix and position it as a premium service.

For the second month we will run effective social media initiatives to share the message and benefits of, over the top player, Netflix by leveraging social media influencers. The purpose of this stage would be to evoke curiosity in the early adopters, make them try the item and serve as testimonials for the next crowd that enters the network.

In the third month we will run an intense 2-month free trial or collaborate for free with telecom players to have customers continue to test the offer and give us feedback. This will help consumers analyze the product and step ahead in the sales pipeline of Netflix.

What will be monitored to assure your Marketing plan is being successfully executed? (3 paragraphs please and thank you!)