Given our focus on message processing, I believe it would be valuable to try applying the elaboration likelihood model (ELM) and/or the heuristic systematic model (HSM) to evaluate the goals of people designing advertisements appearing on social media. For this discussion, please choose a recent social media ad that you found interesting. Then, make and initial discussion post in which you (a) describe the the ad (and, if possible, include a link or screenshot) and (b) explain what the ad developers likely assumed about the audience as message processors using what you've learned about the ELM and/or HSM. Please be sure to discuss specific aspects of the ELM/HSM and offer concrete evidence for your claims. What, for example, do you think the ad designers assumed about the motivation and ability of audience members? What leads you to this conclusion? Are there any specific heuristics or peripheral cues that they likely felt would be important? If so, do you agree with their assessment? These are just a few of the questions you might consider. Your goal here is to use what you know about the ELM and HSM to make some educated guesses about what the social media ad designers assumed about the ways in which their audience was likely to process the commercial.