Question: Given Royal Caribbean's strategy, what is the fundamental problem they face that is showing up in their accounting and non-accounting metrics? Should Royal Caribbean focus

Given Royal Caribbean's strategy, what is the fundamental problem they face that is showing up in their accounting and non-accounting metrics? Should Royal Caribbean focus on (i) pricing strategy, (ii) cost structure, (iii) asset utilization (i.e., operating efficiency), (iv) capital structure, or (v) something else? You must prioritize the plan for the management team. What evidence did you use to support your conclusion above?

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