Question: Given that a producer / supplier ( e g . Uniliever ) would like to get the most value from other members of the channel,
Given that a producersupplier e g Uniliever would like to get the most value from other members of the channel, including wholesalers and retailers, which function below is LEAST LIKELY to be one of a
channel intermediary's functions?
Setting up product displays in the retail store, including endcaps and floor displays
Developing the targeted search ad campaiglefor a personal care item
Breaking large, bulk packs of snack foods into smaller packs, depending on retailer and customer needs
Providing followup service to retailers after the purchase, such as replacing damaged products
Providing credit to customers, such as allowing retailers to pay within
days of receiving orders
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